Companies in the United Kingdom often approach North America through the United States first due to the United States’ massive market size. But the case can be made that the UK is underusing Canada as a gateway to the continent.
Canada offers a stable, innovative economy, ease of doing business, a healthy living and working environment, and a well-educated, diverse, globally connected culture — all of which can support broader continental expansion. It is also a promising destination for global commerce also due to its steady legal environment and numerous free trade agreements.
Here’s a wide-lens view of why UK firms should consider Canada more as an entry platform.
